In order to analyze and study the situation facing the development of the sports goods industry, summarize the industry development situation and experience during the 11th Five-Year Plan period, and clarify the ideas for the development of the 12th Five-Year Plan period, the China Cultural and Education Sports Goods Association held the "China Sports Goods Industry Development High-level Seminar" at the Beijing Jingxi Hotel on April 17, 2010. The meeting invited Zhang Faqiang, former deputy director of the General Administration of Sports of China, and Lian Qiuli, deputy director of the Sports Equipment and Equipment Center of the General Administration of Sports of China, to give reports to the delegates. Leaders from more than 60 sports goods manufacturers from all over the country participated in the seminar. The meeting was chaired by Yang Li, Chairman of the Association.
Zhang Faqiang gave a report on "People-oriented and scientific development of sports goods" to the delegates. He pointed out that my country's sports goods market has broad prospects, and the development of sports goods cannot be separated from the promotion of sports and the development of the sports industry, and at the same time it depends on the transformation of people's concepts, the dissemination of sports culture, and the promotion of sports spirit. Due to the booming rise of mass sports, the arrival of the leisure era and the effect of festivals, my country's sports goods industry is currently at a rare opportunity to develop. The sports goods industry should be people-oriented and develop scientifically. By fully implementing the scientific outlook on development, it can integrate into the market, society, and people into the comprehensive development, break industry barriers, break departmental boundaries, and break regional blockades. The sports goods industry should be combined with the culture, education and tourism industries to ensure that sports goods are the first, and provide conditions for mass sports; at the same time, it should continuously meet the needs of the people to pay more and more attention to health and improve the quality of life and life, and promote the healthy growth of young people.
Zhang Faqiang explained the concept of sports goods development to the conference representatives from the aspects of the importance of sports in the post-Olympic era, people-oriented sports development, as an industrial socialist public welfare undertaking, new growth points of the national economy, and the path of industrialization and socialization. He said that people-oriented means to achieve the all-round development of people as the goal, and to seek development and promote development based on the fundamental interests of the people. By developing the sports goods industry, it will surely play a positive role in the whole society's further attention to life, advocate health, build harmony and comprehensive well-off society, and will also make people happier, live longer and stronger. The sports goods industry has become a new growth point for my country's economy. The country and society will jointly establish the sports industry and take the path of social industrialization.
Lian Qiuli made a report on "Strive to promote the progress from a sports goods powerhouse to a sports goods powerhouse". He summarized the current development status of the sports goods industry from the aspects of industrial structure layout of the sports goods industry, scientific and technological innovation and product quality in the sports goods industry, corporate brand building and marketing, sports goods market norms and supervision, corporate social responsibility status, foreign trade situation, etc., and analyzed some current problems and development situations in the development of the industry. He pointed out that my country has a large number of sports goods enterprises, small enterprises account for a high proportion, low market concentration, and it is difficult to form an economies of scale, resulting in poor overall competitiveness. The rapid development and huge potential of my country's sports market are fertile ground for the development of my country's sports goods industry. The gradual reduction of resource advantages such as the international financial crisis and labor force is both a crisis and pressure, as well as an opportunity and incentive for my country's sports goods industry.
Regarding the corporate development strategy, Lian Qiuli said that sports goods manufacturers should pay attention to the development trends of the industry and market, implement market segmentation and differentiated development strategies; improve independent innovation capabilities, attach importance to environmental protection, and strive to improve the technical content and green content of products; strengthen brand building, strive to improve the competitiveness and influence of independent brands; enhance globalization awareness, and implement internationalization strategies.
After the meeting, the delegates exchanged in groups on the speeches of the two leaders, the draft of the 12th Five-Year Plan for the sports goods industry and the current problems in the industry. Everyone expressed their opinions and exchanged views on expanding domestic demand, brand building, standardization work, inter-enterprise cooperation, industrial cluster construction, green manufacturing, independent innovation, product quality, etc., and put forward many opinions and suggestions to promote the development of the industry. The association will summarize the opinions and requirements put forward by the enterprise, conduct in-depth research on these issues, propose feasible plans for industry development, and promote the healthy and sustainable development of the sports goods industry.